• Do well in the modern world: master the core skills you need for success

Design Thinking

Ideas worth to be implemented

Every professional field — whether it is education, medicine, politics or law — has to evolve with the times. Nowadays, it’s just impossible to be inactive and rely only on the knowledge and sources you have, as there will always be someone who does something better than you. Innovations are the future. Ideas are the future.

Generating a lot of ideas is the key to success, but we should remember that an idea itself, no matter how brilliant it is, isn’t worth much.

One can create a unique device, but there is a strong probability that people won’t use this device. That is why there is a powerful strategy called design thinking that aims at helping to deal with this kind of problem and achieve extraordinary results.

Think about the people who are crossing your bridge

“Design thinking is a human-centered approach to innovation that draws from the designer's toolkit to integrate the needs of people, the possibilities of technology, and the requirements for business success,” explains Tim Brown, president and CEO of IDEO. This approach helps to understand what your users need, the way they think, and how they behave, in order to create the best product or service needed.

The task of design thinking isn’t generating new theories or knowledge; its mission is to transform observations into insights, and the latter into life-improving products or services. Dr. Prabhjot Singh, Director of Systems Design at the Earth Institute, once said, “We spend a lot time designing the bridge, but not enough time thinking about the people who are crossing it.”

So design thinking helps us to develop not only a device but its happy users as well, by inviting them to collaborate.

Design thinking is also useful while dealing with social issues, for example, searching for the ways to make your workers happier or making kids not eat junk food, etc. In this situation, we can come up with a good idea, but people won’t necessarily accept it because it doesn’t meet their needs or desires. It’s just our own subjective perception of a good choice.

Expand the range of the options you have

There are lots of tools and techniques capable of developing or improving design thinking. Being a design thinker means:

  • to be able to observe and interview customers to find out their motivations;
  • to extract meaningful patterns from tons of raw information;
  • not to be afraid to experiment with their ideas;
  • to test and retest the ideas so as to make them tangible (creating prototypes), which in turn helps us evaluate, refine and improve them, and so on.

Design thinkers tend to use illustrations and images instead of words and numbers, as this simultaneously reveals the functional characteristics and the emotional content of an idea. They find out the problems that let them work at the edge, as this is where they are more likely to achieve something that hasn’t been done before.

Y Skills Institute can awaken the challenge lovers in everyone who wants it, showing that expanding the range of options while searching for the solution is much more effective than narrowing it. Now anyone can become a thinker who is able not only to generate ideas, but to find the best solution in a certain situation.